Tuesday, April 15, 2008

PYL- Concept

Hey y'all! So as my fellow classmates all know, right now we're in the process of creating, refining and doing the technical set-up for our polymer printing plates. We each get two 4x6 prints, and two colors for printing. We were also each given a pre-fix for the word "Made" (ie. man-made, pre-made, ready-made, ect.) Mine word is well-made. So let's take a look at what I've been working on!


So... I had two directions I was thinking of going with my concept. 

The first, satire of "Well-made". I tried to think of things that were obviously NOT well made, to create an amusing, sarcastic contrast with my word. I thought of the Leaning Tower of Pisa or the Titanic. Alyssa also suggested the Ford Pinto, that exploded if you got in a fender-bender. I really liked the idea of using satire because it would add an interesting and memorable twist.

The second direction was using text as image. I thought using text as image would be very effective in this project because the entire concept is based around a single word. I tried to think of ways that I could illustrate or exemplify the word in combination with the text. One idea was working the seven wonders of the world into the negative spaces of the text. Another was making the letters look like old stone sculpture with vines growing up them. Clearly ancient, but still standing. Several ideas revolved around showing the words themselves being attacked or under stress, but not being damaged. These ideas included a jack hammer on the letters, having the words crushed under an anvil, a dog biting at a letter, burn marks from an explosion, or two hands trying to break the words.

Sketches will follow soon.

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